“Alchemy”in Daily Life

Interpreting behaviors, Decoding cultures, Uncovering trends

“CULTURE”+“EXPERIENCE”+“INNOVATION”,

making consumer knowledge the engine to

drive brand and marketing strategy.

LEAD BY INSIGHT.

Rhizome is the first consulting company in China to feature applied anthropology. We excel at Culture Decoding, Consumer Demands Positioning, Trend Analysis, Product Scene and Experience Optimization.
Rhizome supports clients to better understand consumer behavior, and has successfully applied ethnography, cultural and semiotic analysis to generate precise consumer and trend insights. From there, we assist brands and businesses to establish systematic,leading and localized strategies in the aspects of culture, marketing and innovation that will eventually help brands to win in the Chinese Market.

Educational Research Institute for Business Anthropology, Fudan University
Sponsor of Committee on Applied Anthropology, Shanghai Society for Anthropology
Member Unit of Rici Foundation

Clients


Cultural Big Data, our exclusive solution.

Combining ethnography with data mining.


Led by anthropologists and data scientists,

we integrate sociological and psychological methodologies

and adapt them into our solutions, breaking down the barrier

between “people” and data.

About Qianji

Service


Team


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    首席知识官
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    高级研究经理
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    资深剪辑师
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    资深媒体编辑
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  • YAN Yunxiang
    World-known Anthropologist;
    Head of UCLA Center for Chinese Studies
  • LI Yu
    Expert in quantitative research;
    Professor of Sociology, Fudan Univ.
  • PAN Tianshu
    Ph.D. Anthropology, Harvard Univ.;
    Professor of Sociology, Fudan Univ.
  • ZHANG Hui
    Ph.D. Social Sciences & Comparative Education,
    UCLA; Lecturer of Anthropology,
    East China Normal Univ.
  • YU Hai
    Philosopher & Urban sociologist;
    Professor of Sociology, Fudan Univ.
  • XING Haiyan
    Ph.D. Anthropology, Univ of Florida;
    Associate Professor of Philosophy, Law & Political Science, Shanghai Normal Univ.
  • LU Hanlong
    Former director of Social Development Institute, Shanghai Academy of Social Sciences;
    Counselor of Shanghai Municipal People's Government
  • ZHENG Wei
    Professor of Commerce, Takushoku Univ.

Join Us


VACANCIES

Researcher
Whether you are a qualitative, quantitative, or mixed methods researcher, you are more than welcomed to approach us for an interview. Don’t forget to bring along your past work!
Project Manager
For those with 3 years working experiences and above, and are excellent in management and communication.
Business Specialist
You carry solid working experiences relating to business development across different industry, and possess a strong desire to explore and express yourselves
Assistant Researcher
Whether you are a qualitative, quantitative, or mixed methods researcher, you are more than welcomed to approach us for an interview. Don’t forget to bring along your past work!
Advantage
“Alchemy” in daily life
QIANJI
Cultural Big Data, our exclusive solution.
Combining ethnography with data mining.
Our Thinking
Unbound
GET IN TOUCH
We blend a global
perspective with local sensibility to
solve the diverse market problems businesses are facing