Rhizome is the first consulting company in China to feature applied anthropology. We excel at Culture Decoding, Consumer Demands Positioning, Trend Analysis, Product Scene and Experience Optimization.
Rhizome supports clients to better understand consumer behavior, and has successfully applied ethnography, cultural and semiotic analysis to generate precise consumer and trend insights.
From there, we assist brands and businesses to establish systematic,leading and localized strategies in the aspects of culture, marketing and innovation that will eventually help brands to win in the Chinese Market.
Educational Research Institute for Business Anthropology, Fudan University
Sponsor of Committee on Applied Anthropology, Shanghai Society for Anthropology
Member Unit of Rici Foundation