In the era of stable wealth growth, our spiritual and cultural lives have become increasingly diversified. Content consumption has been a crucial part of our lives. Consumers can be indecisive when having to make choices through a massive amount of content, and this situation can well reflect their underlying values.
As per Qianji's point of view, of all those choices made from a huge content base — movies, TV series and online shows – we believe each is driven by key consumer values. We help to decode these audiences and their content consumption habits. This is our mission and passion.
Integration of Big Data and Anthropology
·Utilizing big data, we can track the content consumption history of every online audience. Based on the findings, we analyze and identify his or her typical content consumption patterns.
·Utilizing anthropological technique, we decode these patterns and deep dive into the underlying values.
Consumers are undergoing rapid changes nowadays, and is crucial to understand that innovation is the key to the success of your brand. Qianji keeps up with the trends of content consumption, while constantly optimizing and developing better solutions to help you learn about the latest content demands of consumers, keeping you at the forefront of these trends.
Accuracy, in-depth insights and exclusivity, these are the values of Qianji. We will bring this knowledge to your business and help you to achieve success.
